THE CRAFT
OF BIG IDEAS
CRAFT is a new creative methodology based on the core concept of the Big Idea, new social form of relationships that requires establishing new roles based on already existing models and frames.
CREATIVE ALGORITHM FRAMEWORK & TOOLS
CRAFT CAN HELP YOU WITH:
creating the ideas that are better perceived by people
turning abstract social forms into REAL FORMS that you can touch and click on
formulating the ideas that everyone can accept and understand
CRAFTING IDEAS AND FINDING their minimal viability conditions
selecting and evaluating your idea
finding a set of creative methods that can BE USEd on a daily basis
The global role of CRAFT is to help the social progress become more technologically advanced and learn to accept new technological advances in a correct and timely manner. Basically, CRAFT is capable of answering questions like “What am I going to do with a time machine"?
Craft comes in two manuals,
theoretical and practical
these companies are already using craft creative methods:
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VASILY LEBEDEV
Author of CRAFT methodology, founder of IKRA school of creative thinking, co-founder of Red Keds creative agency

Vasily has been working in advertising and communications for over 13 years. He was developing creative concepts for Coca-Cola, Unilever, Panasonic, Honda, Infiniti etc. He founded IKRA creative thinking school, implemented inductive approach in the learning process and introduced the studies of creative methodologies to the corporate education market. Currently, IKRA is providing creative training support to Sberbank, Mail.ru, IKEA, Rostelecom and many others.