Author of CRAFT methodology, founder of IKRA school of creative thinking, co-founder of Red Keds creative agency
Vasily has been working in advertising and communications for over 13 years. He was developing creative concepts for Coca-Cola, Unilever, Panasonic, Honda, Infiniti etc. He founded IKRA creative thinking school, implemented inductive approach in the learning process and introduced the studies of creative methodologies to the corporate education market. Currently, IKRA is providing creative training support to Sberbank, Mail.ru, IKEA, Rostelecom and many others.